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Easter plush hit drives newsagency traffic
This cute rabbit Beanie Boo has generated plenty of traffic for us over the last couple of weeks – driving excellent card, magazine and other purchases along the way. Even though we only have one or...
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Peppa Pig Easter hit
Peppa Pig branded plush, cards, stationery packs and other lines have been a hit through Easter. Our front of store placement attracted new traffic as well as extending the basket of some regular...
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New fun collectible plush line for kids
The Itty Bitty characters by Hallmark offer another way newsagents can get into plush and collectibles. The initial range is enough to start collectors – the roll-out plan is timed to bring them back....
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Free tip on selling plush with cards in a newsagency
Check out how a clever and handy team member integrated plush with cards. Using a $4.00 stand for a hair-straightener they created a platform onto which to place these Ty Halo Beanie Boos that are...
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How a hair straightener stand can help you drive add-on purchases with...
This photo shows how we are using a $4.00 hair straightener stand to place Hallmark Itty Bittys with cards in our card department. We first started using a hair straightener stand to promote plush with...
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Jamie’s cheap plush @ Woolworths
As part of the Jamie’s garden feature at Woolworths is this range of cheap plush being pitched near checkout counters. This plush is of the same quality as $3.00 plush items I have seen in in deep...
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Loving the Grumpy Cat
In a week we sold seven Grumpy Cats – by having fun with the product in line with its representation in social media – on Twitter and Facebook. Notice the call to action signs our team made. We have...
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A good small brand for kids
The In The Night Garden plush range is a nice counter offer parents like to see in the toy / plush range. It’s a rand they trust thanks to an international TV show that ended a few years ago but still...
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Wizard of Oz Itty Bittys popular
We have had the Wizard of Oz themed Itty Bittys from Hallmark for a day and already they are a hit. Yesterday I saw it myself – a customer in love with the Tin Man. You know when a customer calls out...
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Bringing back the dogs and cats to the newsagency counter
We have plush dogs and cats back at the counter as part of a front of store refresh. This move was an easy choice as the last two times we had plush dogs and cats at the counter they did very well. We...
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New dog and cat display inspired by BrettS
Yesterday I had a crack at the dog and cat plush at the counter in response to a comment by BrettS. This layout is neater which should make it more appealing to shoppers. As happens when you’re working...
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Dog and cat display update
Further to my post from September 5 about refreshing the dog and cat display at the counter, I can share that the jumbled and more orderly display work almost the same in terms of sales – the orderly...
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Wizard of Oz Itty Bittys very popular
We have had the next range of Itty Bittys from Hallmark in store for a couple of weeks and already we have ordered more stock. Our sales are being driven by placement off-location: with cards as well...
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My Little Pony popular
I’m thrilled with the sales of the My Little Pony products we have got in. They are appealing to a different shopper than the other plush we have in store – including the Bronies I wrote about almost a...
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I see plush he sees a dragon
A boy in the shop was drawn to this dragon and while that is not unusual, how it happened piqued my attention. Mum can I have this dragon please? He casked. It’s like a teddy bear, said his mum. No,...
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The odd situations in which we newsagents find ourselves and discovering new...
In the car park at Westfield Knox City on Thursday I was watched by an old couple as I put Henry in the passenger seat or my car and buckled him if for the ride to the office. I felt they were judging...
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Coles discounting cheap plush
In several Coles supermarkets this week I have seen their large $20 plush bears cut back to $15. Based on locations I have seen, Coles is offering these products to extend the basket as opposed to...
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Letting the plush choose the customer drives sales in the newsagency
The young girl wanted to see all the lamb we had in stock so she could let one choose her. Her parents waited patiently, knowing this is how purchases for her collection were made. Sure enough, one of...
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Top selling Easter product shows newsagents how to grow business
We have sold 84 of this rabbit from our Easter display, putting us on track to get to between 120 and 150 for the season. The success of the rabbit plays beyond its sales though: it attracts shoppers...
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Using AFL Beanie Kids to drive traffic
We are using floor display unit of the new range of AFL Beanie Kids to drive traffic into the newsagency with this front of store placement of the display unit on the lease line. With the AFL season...
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Plush at the newsagency counter
We have a cute range of dogs at the counter on offer for pulse purchase. We have done this before with terrific success. The value is more than sales revenue – they are noticed by kids and adults,...
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Stunning plush sales in the newsagency in August
We have sold more than forty premium plush items each priced at $100 and more in the newsagency so far this month. Also so far this month, sales of $9.99 plush items targeted at girls 8 to 12 are up...
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Attention to detail drives plush sales
Attention to detail is vital in driving product sales in the modern newsagency. Putting products out on display can work but making products look the best they can is essential. Take this large...
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CTC stores selling ‘hempers’ of ‘licenced’ product
A CTC store I visited this week sells hempers (SIC) of licenced products. I’d love the Australian licence holders to ensure they are genuine licences for if they are, the licence owners may want to see...
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Promoting Chinese New Year in the newsagency
Here is a display we have promoting a range of beautiful monkeys for Chinese New Year in the newsagent. This is a terrific seasonal opportunity for newsagents.
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